Spotify’s creator investment doubles down on sustained audience growth
(L-R) Muman Reyes, Ryan Rems, GB Labrador, Roger Naldo, James Caraan, and Nonong Ballinan of The KoolPals receive their Creator Milestone Award at the Spotify Southeast Asia office in Singapore.
Podcasting in the Philippines is entering a new phase - one defined not by viral spikes but by sustained audience growth, meaningful fan communities, and creator-owned brands built for the long term.
This year, The KoolPals and Dear MOR received Spotify’s Creator Milestone Award, a global recognition program honoring their journey and performance. Evaluated quarterly, the global award recognizes the shows that build consistent, returning audiences over time. Other podcasts recognized by the program include Diary of a CEO with Steven Bartlett and Critical Role.





