A historic brand returns with a bold new identity, a full product lineup, and a simple promise: “Tech it easy”
At IFA 2026, Packard Bell, under the Acer Group, marks its 100th anniversary with a full relaunch: a new visual identity, a "Tech it easy" philosophy, and a new collection of products, led by the 14.5-inch DotBook laptop, arriving in European retail starting from Q4 2026.
Founded in 1926 in Los Angeles, Packard Bell first made consumer radios accessible to a wider audience, then helped democratise colour television and, decades later, personal computers. Across every era, the brand built its reputation on the same principle: bringing useful technology to the many, not the few.
