Only a year after taking on the challenge of entering the robust Philippine smartphone market, realme Philippines has established a strong presence in the market, achieving record-breaking sales both online and offline, across different channels, getting recognition for every product launched, landing a top spot among established smartphone brands and building strong brand connection and preference among Filipino smartphone users.
Realme Philippines is confident its powerful and highly competitive array of products from budget to upper midrange smartphones will continue to win market following. The realme signature is increasingly becoming synonymous with real value – delivering high-tier experience at much more affordable price points and making technology accessible to every Filipino that deserves optimum smartphone performance.
Kicking off the holiday season is a series of holiday promotions and offerings, with more affordable prices for the realme C2, realme 3 Pro and realme 5 Pro. Alongside this is the much-anticipated 12.12 sale on Lazada with amazing deals for customers, and the initial sale of the realme Buds 2 and realme buds wireless accessories.
Rocking it with 7
Realme Philippines rocked the local smartphone industry with its seven smartphones in its lineup: the entry-level royalties realme C1 and C2, midrange champions realme 3 and realme 3 Pro, quad-camera powerhouses realme 5 and realme 5 Pro, and the newly launched 64MP quad-camera Xpert realme XT.
All these smartphones deliver on the brand’s promise of real value, consistently being listed by different tech critics as among the best in their respective price segments. The realme 5 was recently hailed as the top two best-selling smartphone at LazMall’s Grand 11.11 sale. The realme XT, like the preceding realme smartphones, sold like pancakes in its first online and offline sales to beat previous sales records.
In 2020, realme Philippines is looking forward to bringing into the local market more realme global products to provide its Filipino fans more game-changing smartphone options, and high-quality tech lifestyle accessories such as the new wireless buds and tech backpack.
Building real-ationships
Realme Philippines works vigorously to establish its brand in multiple touchpoints. Banking on the growing online retail culture in the country, realme Philippines sealed partnerships with leading e-commerce platforms such as Lazada, Shopee and ArgoMall. The brand also broadens its reach offline, closing 2019 with 4,500 partner stores, which include big IT players.
True to its commitment of making high-performing devices attainable for more Filipinos, realme also partnered with top financing company Home Credit. The partnership continues to bear fruits for both brands, with Home Credit’s Chief Sales Officer Petr Korinek announcing that realme is among the top 5 most-availed smartphones through its plans in just 6 months.
Realme Philippines’ collaboration with Moonton, the developer of the No.1 game in the Philippines Mobile Legends, has also cemented the former’s position in the gaming sphere. Further propelling this is the brand’s own Mobile Legends tourneys, which were supported by top gamers such as Ako Si Dogie, a known personality within the Mobile Legends: Bang Bang community with millions of social media followers.
Acknowledging the tech savviness of the Filipino consumer, realme Philippines hopes to further bolster its presence in the tech space by partnering with leading PC brand Acer. This partnership led to realme Philippines’ Christmas raffle promo #realGalo, which will give away Acer Nitro 5 gaming laptops to 10 lucky customers who will purchase a realme smartphone from November 23 to December 22.
The brand’s most valued relationship however, is with its fans and user base. Realme Philippines currently has the biggest and most-active smartphone community in the country. Realme nurtures this family, with executives personally attending to customer queries and joining knowledge-sharing forums through their Facebook group, which now has 75,000 members. All members can join special events, promos and activities.
Realme Philippines Marketing Director Austine Huang shares, “We at realme make sure that we keep it real in everything we do: real value in our products and real and strong bond with our partners. We are grateful for the strong support of our brand partners, the media and tech experts, and of course, our realme squad. Thank you! Expect nothing but the best from realme in the coming year. Join us as we dare to leap to a more fun and exciting 2020!”
Going full-steam into 2020
Realme Philippines places a premium on user experience and convenience and affordability in its products and services. This principle is reflected in the brand’s growing range of unmatched devices across different price points and their availability in multiple online and offline channels.
To make sure its customers have optimum access to its stores, realme is gearing to further increase its offline presence this 2020. The brand currently has 4,500 partner stores, 220 kiosks and 13 concept stores nationwide. Today is also the opening of the brand’s flagship concept store in Iloilo City, and another concept store at SM Sucat.
Kicking off the holiday season are the markdowns for favored realme smartphones, such as the #RealEntrylevelKing realme C2 2GB+32GB, now priced at only Php4,990, and its 3GB+64GB variant, now available for only Php5,990. The gaming phone realme 5 Pro 8GB+128GB is now only Php12,990. Through these price drops, realme has just made its product line the best smartphones offered at real value prices.
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