The three days workshop, which was directed and facilitated by FIBA Marketing, was focused on the FIBA Basketball World Cup 2023 and covered all facets of the competition's planning and management for all partners.
NBA legend Carmelo Anthony, the latest global ambassador for the FIBA Basketball World Cup 2023, taking a jersey photo op with TCL Philippines CEO Loyal Cheng.
"It was a genuine and productive session where we got the opportunity to connect with all partners and bring all of our preparations for the upcoming World Cup 2023 together. I want to applaud the facilitators for the significant ideas that were offered with us,” said Loyal Cheng, TCL Philippines CEO. "
With the brand’s commitment "Inspire Greatness," TCL has always been at the forefront of combining sports and technology that ignites passions and imagination. After the successful cooperation at the 2018 FIBA Basketball World Cup, FIBA, the International Basketball Federation, and TCL recently announced a brand-new worldwide partnership that grants TCL the exclusive rights for premium brand visibility on the court as well as the role of presenter of the player of the game, "TCL Player of the Game," as well as exclusive Presenting Sponsorship rights for the Asian Qualifiers for both the FIBA Asia Cup 2021 and the Asia Cup 2021.
Beginning on August 25, the three hosts—the Philippines, Japan, and Indonesia—will host the World Cup Group Phase. The competition will culminate on September 10 in Manila, Philippines, with the crowning of the 2023 champions.
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