Liminal Unveils Comprehensive Rebrand to Elevate Digital Asset Custody Services in APAC and MENA Regions

Liminal Custody Solutions has unveiled its new colours, logo, and typography, positioning itself as a custody and wallet expert

The rebrand is part of a diversification beyond wallet infrastructure and into holistic custody and wallet solutions

In the coming year, the company aims to expand its footprint across APAC and EMEA

Liminal Custody Solutions (Liminal), the fastest-growing digital asset custody and wallet infrastructure provider in the APAC and MENA region, is thrilled to announce a significant rebranding initiative that underscores its commitment to innovation, excellence, and customer-centricity. This strategic move aims to reshape and elevate the brand’s identity, ushering in a new era of secure, compliant, and automated digital asset custodial solutions.

Positioning the company as a "custody and wallet expert", the rebranding signifies Liminal's expansion beyond wallet infrastructure. This exercise ensures that the brand remains at the forefront of digital asset custody, delivering enhanced services to clients and partners.

The digital asset industry in Singapore is pivoting towards custody as the need for security and risk mitigation emerges as a top consideration. Liminal has recognised the necessity to expand its services to stay on top of these shifts. With its new outlook, Liminal has dedicated itself to building comprehensive layers that encompass compliance, security, and regulatory readiness. 

Commenting on the new look, Mahin Gupta, Founder of Liminal, said, "We anticipate a mature, compliant, and standardized web3 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3. This rebrand aligns with our long-term vision of offering secure, compliant, and efficient custody solutions. Every aspect of our roadmap reinforces this commitment. We are now better positioned to serve this mission by offering improved services and demonstrating our dedication to a compliant, secure, and innovative web3 ecosystem."

As a part of this transformative initiative, Liminal has unveiled a vibrant new colour palette that symbolizes abundance and strength. Additionally, a more robust and visually appealing solid colour logo, paired with improved typography, is anticipated to enhance brand visibility and recall significantly. This comprehensive effort extends across the entire spectrum of the brand, encompassing the website, product user interface and user experience, marketing collateral, and all brand-related materials. Although the name "Liminal" remains unchanged, the rebrand introduces fresh design elements and vibes. The redesigned website, in particular, will adopt a more product-centric approach, enabling customers to access vital information swiftly while adhering to web3 design standards that aim to deliver a more meaningful B2B/SaaS experience. This strategic approach ensures a seamless transition for existing customers, emphasizing trust-building and continuous satisfaction.

Liminal is poised to expand its footprint in the coming year. With expectations of faster regulatory clarity in the APAC and MENA regions, the company is set to launch regulated custody operations in four regions in the next quarter, providing businesses with a secure, compliant, and regulated custody layer. This will enable businesses to focus on delivering the promises of web3 to end users.

Further sharing upcoming expansion plans of the company, Gupta added, "We are poised for expansion and engagement, with a particular focus on APAC and MENA regions. Currently, we are looking at Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria and Taiwan. Our dedicated local teams will be delivering tailored solutions and building business relationships within these markets."

About Liminal Custody Solutions:

Liminal is a licensed and regulated digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal is a CCSS Level 3, SOC Type 2 and ISO 27001 & 27701 certified organization. Liminal is based in Singapore, has operations spread across APAC MENA and Europe, along with offices in Hong Kong, Singapore, India and Abu Dhabi. Liminal provides bespoke wallet infrastructure for self-custodial businesses and provides custody services as a qualified custodian with a TCSP license in Hong Kong and an in-principle approval for its custody license from ADGM in Abu Dhabi. Having a deep understanding and over a decade of expertise in wallet technology and digital asset management, the company provides complete peace of mind to digital asset businesses of all sizes, ranging from Crypto Exchanges, OTC desks, Web3 Projects, DAOs, Treasuries, and other crypto native businesses. With a combination of secure multi-signature and multi-party computation (MPC) wallets, Liminal provides secure, efficient, and compliant access to digital assets. Their operational excellence framework ensures efficient fee management, transaction confirmation guarantees, seamless onboarding, and other wallet operations, resulting in significant cost savings for businesses. Their proprietary regulatory readiness program, which includes AML checks, KYB based onboarding, and KYT with travel rule compliance helps digital asset projects fast-track their compliance journey. Liminal takes pride in supporting businesses with their platform, which is secure, compliant and automated with a plug-and-play architecture that enables faster onboarding for developers, business partners and government agencies.