Planting for the Future: Philippine Eagle Foundation’s 3M Tree Campaign takes flight

The Philippine Eagle Foundation (PEF) is launching a groundbreaking initiative aimed at restoring forest habitats and supporting the conservation of the critically endangered Philippine eagle. This ambitious campaign involves a massive reforestation effort encompassing 1,200 hectares that cover nine nesting sites in Mindanao.

The campaign’s goal is to plant 3 million fruit-bearing and endemic trees by March 3, 2024, to create a thriving ecosystem for the Philippine eagle and other wildlife, while also enhancing carbon sinks and providing benefits to local communities.

The PEF, in collaboration with nine Indigenous ethnolinguistic groups and netizens, will undertake this forest restoration campaign. The project aims to protect biodiversity, enhance climate resilience, address rural poverty, and revitalize Indigenous culture through a comprehensive effort that includes forest restoration and agroforestry techniques.

“Nakita ko sa mga mata ng mga Agila ang malinaw na mensahe na ninanais nito para sa kanilang lahi– na mabigyan sila ng pagkakataong humayo, magparami, at mabuhay ng malaya. Kaya G na G ako sa campaign na ito. Makiisa tayong lahat sa pagpapalaganap ng ating mga kagubatan na siyang tahanan ng ating pambansang ibon,” said Kuya Kim Atienza, TV host and Philippine Eagle Conservation Champion.

Dennis Salvador, Executive Director of the Philippine Eagle Foundation, added: “Ang mga agila, tulad natin, nangangailangan ng ligtas na tahanan upang mabuhay ng mapayapa kasama ang pamilya. Sa ligtas na kapaligiran rin tayo naghahanap ng makakain at iba pang mga pangangailangan sa araw-araw. Ngunit ‘di tulad natin, ang mga agila ay walang kakayahan na magpalaganap ng sarili nilang kagubatan samantalang tayo, mayroon at pwede tayong magtulungan para sa kanila.”

The campaign provides a meaningful platform for both national and global citizens to engage in sustainability efforts, achieving shared goals of protecting eagles, preserving forests, and securing the collective future. 

The Globe Group, a staunch advocate of sustainability, is in full support of this initiative. Globe is offering a unique way for its customers to participate in this noble cause by donating their Rewards points through the GlobeOne app. GCash users may also join the GForest initiative where digital activities turn into Green Energy, which can then be used to plant native trees. Adopting a tree costs PHP250.00 (approximately US$5.00).

Tree parents will receive updates on the status of their adopted trees through a dedicated web page or database, fostering a connection between the supporters and the impact of their contributions.

"At Globe, we are deeply committed to environmental sustainability and the preservation of our natural resources. We are proud to support the Philippine Eagle Foundation's reforestation efforts, and we encourage everyone to join us in this important mission through our GlobeOne and GCash platforms. Together, we can make a significant impact on our environment and help secure a sustainable future for generations to come,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer. 

By engaging in this initiative, individuals will have the opportunity to make a direct impact on the environment and support a sustainable future that intertwines conservation, climate action, and community well-being.