From Heart to Lens: HUAWEI Pura 70 Series Immortalizes Moments of Time Together with Emotive Photo Narratives

Photographed by Hersley Casero, FotoMoto

Global tech leader HUAWEI has made another big splash in the industry with the release of its latest line of smartphones, the Pura 70 Series. With several improvements in terms of hardware and software innovation, the HUAWEI Pura 70 Series stands as a cut above its competition, particularly when it comes to its cameras’ capabilities.

Designed for those who seek to capture the world in all its fleeting beauty, the Pura 70 series introduces groundbreaking camera technology that improves the photography experience with every push of a button, and serves as an effective testament to the tech brand’s “forward-looking” approach to how they make their products. With a relentless focus on innovation and quality, Huawei continues to push the boundaries of what’s possible in mobile photography.

Photographed by Jamir Lyndon Lumbao,
Huawei Community

Capture that decisive moment with ease

The HUAWEI Pura 70 Series is equipped with an advanced snapshot feature that perfectly catches the essence of an event in an instant. This capturing of the essence, otherwise known as “the decisive moment," is important due to its ephemeral, spontaneous, and fleeting nature. If your camera isn’t fast enough, you may never experience it again. With the Pura 70 Series, precious moments like the split-second of a child’s laughter, a bird taking flight, or the perfect sunset, are captured with stunning detail and clarity. 

Being able to capture memories quickly without compromising the image’s visual integrity can largely be attributed to different configurations and tunings calibrated within each phone model. Even with the base Pura 70 model, you’re equipped with a 13 MP ultra-wide-angle lens for expansive shots and a 12 MP periscope telephoto camera with an impressive 100x zoom range. 

Photographed by Jan Sy, Huawei Community

With the Pura 70 Pro and Pura 70 Ultra, however, the zoom capacity is enhanced to an extraordinary 200x. Additionally, the Pura 70 Pro features a 48 MP Ultra Lighting Macro Telephoto Camera, perfect for capturing intricate details up close with stunning clarity. The Pura 70 Ultra is equipped with a 40 MP ultra-wide-angle camera, ensuring that every shot taken is captured in crisp detail.

Heartwarming moments

In today's fast-paced world, moments slip by in the blink of an eye, so being able to successfully capture and preserve them has become invaluable and priceless. XMAGE's state-of-the-art technology empowers its users to catch and immortalize these heartwarming experiences that define our everyday lives. With these images, XMAGE is able to help us treasure and give importance to significant moments of joy, discovery, and beauty, and to keep them as reminders that life is always filled with cherished memories.

Photographed by Andrea Quintos,
 Vogue PH

During the hustle and bustle of everyday life, there are always instances where heartwarming stories emerge in each of us. These fleeting moments can be readily found whenever we participate in our different hobbies, passions, and even daily activities. Through XMAGE, these moments of time are turned into tangible pieces which can be locked, preserved, and enjoyed for years to come. 

With moments of smiles, the Pura 70 series excels in capturing genuine emotions, particularly the warmth and joy of Filipinos. XMAGE perfectly photographs these inspiring instances where, despite the everyday challenges that they face, the Filipinos continue to push through with resilience and a smile on their faces. By paying tribute to these characteristics, HUAWEI honors the unwavering spirit of the Filipino people. 

One of the reasons why we photograph is because we find the subject to be beautiful one way or another. This includes beauty sculpted by hardships and determination. A perfect example is the body of an athlete, where the XMAGE seamlessly reveals its symmetry, and reveals what happens when perseverance and ambition is added to the mix. These moments of beauty are immortalized with HUAWEI, but more importantly, they celebrate the often-unseen connection between beauty, hard work, and life’s biggest achievements. 

Photographed by Jamir Lyndon Lumbao,
Huawei Community

Lastly, moments of discovery empower users to seek out and capture hidden wonders in everyday life. From the intricate patterns of fabric to the vibrant colors of a bustling marketplace, every moment of discovery eventually turns into a lasting memory. The enhanced zoom and macro capabilities allow you to explore the world up close, revealing details that are often overlooked. This feature encourages you to explore and appreciate the little things that make life unique and fascinating.

Together, these four moments work harmoniously to capture the decisive moment. By combining the ability to freeze time, capture genuine emotions, reveal the world's beauty, and discover hidden details, the Pura 70 series ensures that no significant moment goes unnoticed. 

Photographed by Jan Sy, Huawei Community

Find your Pura moment

The HUAWEI Pura 70 Series will be hitting stores nationwide beginning May 31, 2024 via the HUAWEI Online Store, HUAWEI Experience Stores, Globe and Smart stores. For those looking to capture the perfect shot, grab this opportunity to experience the power of moments firsthand. 

To learn more about the HUAWEI Pura 70, the Pura 70 Pro, and the Pura 70 Ultra, visit Huawei’s official website or social media accounts (Facebook | Instagram).