Eastern Communications Expands Reach to Roxas City’s Emerging Digital Hub

Eastern Communications and Roxas City partners raise a toast for Eastern’s launch in the city. [Form L to R:] ETPI Head of Visayas Regional Operations Rafael Castellano, Capiz Halaran Chamber of Commerce and Industry Former President Dale Bernas, Capiz Local Economic Development and Investment Promotion Office Head Rio Garcia, Province of Capiz Provincial Information Officer and Spokesperson Atty. Luvim Amores, honorable Roxas City Mayor Ronnie Dadivas, Segment Marketing Head Gian Conde, Regional Sales Division Head Anthony Co, and President & CEO of Pueblo De Panay Township Jose Neri Ong.

Eastern Communications,  the Philippines' pioneering telecommunications company and ICT solutions provider, continues its mission to empower more businesses across the Philippines as the company launches its services in Roxas City, Capiz. The telco provider officially expanded to the city through its “Via Eastern” launch event held on September 13, 2024, at the San Antonio Resort, Baybay, Roxas City.

“We have Eastern Communications, another partner locator here in Roxas City, as we aim for more practical and efficient IT solutions. As a digital city, our LGU is heavily investing on infrastructure, talents, and utilities,” said honorable Roxas City Mayor, Ronnie Dadivas, in his speech during the Via Eastern Roxas launch event. “On behalf of the city government, we in Roxas City would like to extend our gratitude to Eastern Communications, for its presence and entrance in the city,” he added.

Roxas City Mayor, Ronnie Dadivas welcomes Eastern Communications in the city.

The expansion will provide Roxas-based enterprises with access to cutting-edge digital tools and insights on how digital transformation can propel their growth in an increasingly competitive landscape. As Eastern Communications marks its presence in the area, it plans to extend its services to other cities across Capiz in the future.

"We are excited to bring Eastern Communications' services to Roxas City, supporting its growth and helping it thrive in the digital age," said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We are proud to support Roxas City’s vision of becoming a center for business and technology through our ICT solutions by offering business-grade connectivity and digital tools that address the unique needs of the local business landscape.”

Empowering Roxas City’s evolving digital and business landscape

Eastern Communications' expansion into Roxas City aligns with the city's anticipated growth in the coming years, especially after being recognized as one of the digital cities by the Department of Information and Communications Technology (DICT) and the IT and Business Process Association of the Philippines (IBPAP).

Roxas is currently gearing up to establish the nearly 700-hectare Pueblo De Panay Township, which is expected to become the Philippines’ largest techno hub. The township project aims to generate over 40,000 jobs and boost the IT-BPM industry, the key focus area for the city. With a commitment to providing businesses with reliable and scalable digital solutions, Eastern Communications will help Roxas City achieve its goal of becoming a digital hub and fueling local economic growth.

Reliable connectivity and ICT solutions for Roxas City enterprises

With Roxas City's emerging micro, small, and medium-sized enterprises (MSMEs), the growing sectors of IT-BPM sector and tourism, Eastern Communications is ready to support businesses in driving economic development through its business-grade connectivity and customized ICT solutions. The telco provider’s expansion will bring its signature connectivity services in Roxas City, including Eastern Fiber 1, a shared high-speed fiber service designed for SMEs to ensure optimal performance during business hours, and Eastern Internet Direct Service (IDS), a dedicated internet solution tailored for uninterrupted, round-the-clock operations. These services will ensure that businesses of all sizes have access to fast, reliable, and secure internet connections, essential for day-to-day operations and growth.

Eastern Communications will also offer an array of ICT solutions, such as Network Solutions, Cybersecurity Solutions, Cloud and Data Center Solutions, and Business Applications. These services are designed to equip local businesses with the tools they need to succeed in a highly competitive and evolving marketplace. The telco provider’s entry into Roxas City fortifies its nationwide expansion through the Philippine Domestic Submarine Cable Network (PDSCN), the longest undersea fiber cable network in the Philippines spanning 2,500 kilometers. This initiative, in partnership with Globe Telecom Inc. and InfiniVAN, Inc., reinforces Eastern Communications’ mission to provide resilient and reliable internet connectivity across the country. To learn more about Eastern Communications’ products and services, contact 5300-7000 or visit www.eastern.com.ph.