Penbrothers co-founder and President Guilherme Faria (“Gui”) has come a long way — from starting the business in 2014 to leading a company recognized as the Philippines’ fastest-growing in 2024 by the Philippine Daily Inquirer and Statista.
Speaking at the seventh edition of GOAB on November 14, 2024, Faria delivered a message that resonated far beyond the scenic shores at Jpark Island Resort in Mactan, Cebu. He shared insights drawn from a decade-long journey of transforming the way businesses connect with global talent.
Founded in 2014 by Faria and Nicolas Bivero, Penbrothers began as a small agency providing coworking spaces and staffing solutions for startups like Gui’s other business, Luxclusif (that actually secured seed funding during the 2016 Geeks On A Beach (GOAB) in Bohol and successfully exited to Farfetch in 2021). Today, it stands as one of the Philippines' leading ethical offshoring and remote talent management companies, employing over 1,000 Filipino professionals across diverse industries.
“Our mission from the very beginning has been to create opportunities locally. Instead of Filipino talents having to go overseas, we wanted to bring the work to them, harnessing the power of the internet to bridge gaps and build careers where opportunities didn’t previously exist,” said Faria.
The pandemic accelerated a paradigm shift
Before the pandemic, Penbrothers operated seven coworking spaces in Manila, accommodating well over 900 professionals. These physical spaces were integral to its early model, which combined staffing solutions with workspaces.
However, the onset of COVID-19 forced a paradigm shift. “With lockdowns, we realized that remote work wasn’t just a temporary fix—it was the future of work,” Faria said. This major pivot not only enhanced employee satisfaction but also demonstrated to clients that remote work could deliver equal or superior results.
“This transition allowed us and our clients to tap into talent from across the Philippines, from Luzon to Mindanao, rather than being confined to Metro Manila. Meanwhile, employees gained access to skill-building opportunities and higher wages,” Faria explained.
Faria highlighted how the company’s evolution aligns with global trends emphasizing flexibility in the workplace. “Adaptability is the new competitive advantage,” he said. “By leveraging technology and enabling seamless global collaboration, we’ve helped companies expand their talent pools while enabling Filipino professionals to thrive in remote and hybrid setups.”
Ethical offshoring at its core
Penbrothers sets itself apart by emphasizing ethical offshoring practices. Unlike traditional outsourcing models focused solely on cost reduction, the company prioritizes long-term career development and cultural alignment.
“Ethical offshoring is about partnership. We provide competitive wages, growth opportunities, and a supportive work environment for Filipino professionals. Everyone benefits—employees are more engaged, and clients get motivated, high-performing teams,” said Faria.
This approach has positioned Penbrothers as a trusted partner for startups and firms worldwide, particularly in the U.S., Europe, and Australia. Its services span marketing, engineering, supply chain management, finance, and more, far beyond the traditional outsourcing roles in customer service and IT.
Penbrothers’ model also ensures that Filipino professionals feel valued and supported while working directly with international startups, scaleups and mid to large businesses across multiple industries: finance, e-commerce, architecture, IT, engineering and so on.
The future of work is global
Faria emphasized the company’s focus on delivering quality over cost-cutting: “The real opportunity lies in the mid-market, where businesses need skilled professionals aligned with their needs—not just the cheapest option.”
As Penbrothers continues to grow, Faria remains committed to its founding mission. “We’ve barely scratched the surface of what’s possible. Our focus remains on the Philippines because of its immense untapped potential. The future of work is global, but it’s also deeply personal. It’s about creating meaningful careers, not just filling roles,” said Faria.
Faria’s story, shared at GOAB 2024, not only highlights Penbrothers’ success but also underscores the transformative power of remote work—an innovation bridging opportunities from the Philippines to the rest of the world.
For more information, visit www.penbrothers.com
No comments:
Post a Comment