Maximize new panel offerings with Sony's proprietary technologies for the most immersive viewing experience available
Sony Electronics, globally announced the new BRAVIA XR television series, including the X95K 4K Mini LED models, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model.
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights.
