TNT's SIM Registration video wins back-to-back golds at ADFEST 2025

TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.

This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.

Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.