VIRTUAL SAS GLOBAL FORUM 2021 - In the spring of 2020, as COVID-19 spread across the world, live entertainment and spectator sports were brought to a screeching halt. With stadiums shuttered, sports teams had to find new ways to engage with fans. Thankfully AEG Sports, which includes storied franchises like the LA Kings, the LA Galaxy and the Ontario Reign, was already an analytically savvy organization adept at using data to make informed business decisions. Using AI-powered SAS® Viya® on Microsoft Azure, AEG Sports was able to anticipate the needs of its fans and keep engagement high even amid a pandemic.
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