In the agentic era, service-intensive brands will need to consider the brand impact of the generative AI-based agents’ personality on their customers in every interaction
Amdocs global study, including the Philippines, reveals consumer preferences when interacting with AI agents and the key considerations brands must address during their journey into the agentic era
Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today released a global study*, “Rethinking Brand and Customer Experience in the Agentic Era,” commissioned by Amdocs in collaboration with McCann Tech agency and Coleman Parkes, which explores the impact on brand identity as consumers interact with generative AI-based agents (AI agents) for customer care and sales.
