Samsung Recognized as Southeast Asia’s Top Brand in 2024

Research survey across six Southeast Asian markets reveals that Samsung leads among the top 50 brands in brand awareness, quality, trust, and innovation 

Samsung Electronics Co., Ltd. has been ranked as Southeast Asia’s top brand for 2024 by Campaign Asia-Pacific, in partnership with Milieu Insight. It was also named the top electronics brand in Southeast Asia for 2024. The Southeast Asia Top 50 brands list for 2024 is an authoritative list of brands leading in Southeast Asia in terms of consumer mindshare.