With a growing number of call and messaging apps out in the market, competition is heating up. And today, KakaoTalk, Korea’s no. 1 mobile social app, launches in the Philippines which is endorsed by Philippines’ pop princess Sarah Geronimo and Korea’s phenomenal boy band Big Bang.
Having a localized approach of the app proved to be successful as people can actually relate their experience with local celebrities. And KakaoTalk went with the very influential and talented popstar Sarah Geronimo.