Offers “share-worthy” content on WeChat as its first international messaging app partner
BuzzFeed, the it-place for “share-worthy” content, has just announced its partnership with WeChat to bring news and entertainment to WeChatters around the world. The partnership is the media company’s first major collaboration with an international messaging app – a big step in broadening the perception of messaging apps as content platforms.
"As we start to see an increase of readers share content via private messaging, coupled with the rapid growth of mobile, we're looking for new ways to distribute news and entertainment to our thriving international audience,” said Scott Lamb, VP of International at BuzzFeed. “WeChat’s innovative technology and strong international user base is a natural fit for our first major partnership with an international messaging platform.”
