OPPO, in partnership with Discovery, announced the launch of the third edition of its global initiative, Culture in a Shot. Marking the third year of this collaboration, the 2026 edition introduces the Filmmaker Accelerator Program, designed to empower global creators. Under the theme of this year “Meet Culture Anew, Make Your Moment,” the initiative continues to evolve as a global platform exploring how culture is evolved and lived in today’s world.
“Culture is not only something we inherit — it is something we actively shape through how we live, connect, and express ourselves,” said Ling Liu, OPPO Overseas CMO. “With Culture in a Shot, we aim to present culture as a living, evolving presence, and to enable more people to engage with it in their own ways.”