Cyber Risk in the Everyday: Protecting Digitally Active but Underprotected Users

Cybersecurity is no longer just a concern for corporations or government agencies–it’s becoming an urgent personal concern for many Filipinos. Recent data shows that 74% of Filipinos have been targeted by online fraud via email, text, or phone in the past months, significantly higher than the global average of 53%. From phishing scams to e-wallet fraud and identity theft, the risks have become persistent and often financially damaging.

For individuals, these threats mean stolen data, drained wallets, and limited options for recovery—leaving victims to bear the financial and emotional burden alone. For companies, the consequences include reputational damage, regulatory risk, and shaken consumer trust, which can lead to lost business and costly legal challenges. Insurance plays a critical role in mitigating these impacts by providing financial protection and access to expert support when incidents occur. However, traditional cyber insurance, with its complex terms and steep premiums, remains out of reach for most users. What’s needed is a way to bring protection closer to where risks occur—in real time within the digital services people already use and trust.