The new campaign brings Lenovo’s end-to-end AI portfolio to life with one of the world’s most recognized figures in sport, business, and culture, launching just weeks before FIFA World Cup 2026™
Lenovo, the global technology powerhouse, today launched Maximum David, a new global campaign showcasing how AI-driven technology elevates the creativity, performance, and impact of one of the most influential figures in sports and entertainment.
Maximum David highlights Lenovo’s AI portfolio—from devices to solutions and services—and its role in helping individuals, teams, and enterprises unlock new ways to work, create, play, and connect.
