Carl Raymond Cruz formally stepped into his role as Globe’s new President and Chief Executive Officer, outlining a strategic direction anchored on purpose and customer centricity.
At the “Go Forward Together” media briefing, Cruz presented a clear roadmap for the company, centered on innovation, digital inclusion, and customer-first thinking to uplift lives and shape a better tomorrow for the company and the nation.
His message reinforces Globe’s market leadership amid a stabilizing economy and favorable conditions for expanded digital access. According to the 2025 Digital Report Study, Filipinos now rank third globally in daily internet usage, averaging 8 hours and 52 minutes.
“With the Philippines entering a phase of economic normalization and a large digital-native customer base driving long-term demand, Globe is well-positioned to lead the country’s digital progress,” Cruz said. “We are focused on inclusive growth by widening access to technology and financial tools that make everyday life better.”
