LG Electronics Brings Korea’s Housewarming Culture to Southeast Asia

LG Brings K-Lifestyle Experience to Vietnam, Thailand and Indonesia to Discover

How Affectionate Intelligence Makes Everyday Life Better

LG Electronics (LG) today announced the launch of “Housewarming by LG,” a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers.

The campaign kicked off on May 19 at Another Saigon, a brand experience venue in Ho Chi Minh City, Vietnam, and will roll out sequentially across the region with launches in Thailand on June 4 and Indonesia on June 23, creating immersive lifestyle spaces where local consumers can discover LG home appliances in authentic, everyday living environments.