At LG Electronics (LG), we recently welcomed members of our Life’s Good Kitchen community to Seoul, South Korea for the Seoul-ful Kitchen Challenge. The program reflects our belief that meaningful brand experiences begin with genuine customer engagement. We continuously seek to connect with our customers in authentic and participatory ways, sharing our passion for the many things that make life good.
The challenge gave a select group of fans from Life’s Good Kitchen — our global online kitchen community — the opportunity to experience LG’s latest kitchen appliances firsthand while exploring Seoul’s vibrant lifestyle and rich culinary culture. The invitees had the opportunity to prepare K-Food dishes using LG kitchen and cooking solutions, while naturally capturing and sharing their own unique perspectives on the food and culture they encountered during their time in Seoul.
