IDC 2024 Report: realme holds the second-largest market share in the Philippines

realme maintains a strong presence as the Top 2 smartphone brand in the Philippines

The Philippine smartphone industry remains a rapidly evolving landscape, driven by shifting consumer preferences that significantly shape market trends. Amidst the highly competitive industry, realme remains a dominant force in the Philippine market, securing the second-largest share in 2024.

According to the recent 2024 Philippine Smartphone Market report from the International Data Corporation (IDC), realme held a substantial 13.3% market share. A key factor in this success was the strong performance of the top-rated realme C Series, which stood out for its superior design, performance, and experience. Moreover, the realme Note Series played a vital part by offering Filipinos a reliable, feature-rich device at an accessible price point.

OPPO now takes the lead in PH as the most-preferred smartphone brand

OPPO achieves another milestone as it becomes a leading brand in terms of market share in the Philippines and SEA

According to the report released by Canalys, OPPO is officially one of the smartphone brand leaders in the Philippines besting its known competitors in terms of market share. OPPO gained 28% of the share; while Samsung cornered a total of 19%; and Vivo earned 17% of the share for the second quarter of 2019. 

OPPO is now 2nd bestselling smartphone brand in PH

German-based market research organization GfK reported that OPPO is now the second bestselling smartphone brand in the ASEAN’s fastest growing mobile market, the Philippines.

GfK’s latest survey showed that OPPO increased its market share from 3.2 percent in July 2015 to 8.6 percent in July 2016, more than double its share from last year. The smartphone brand also rose from third spot in June 2016 at 8.5 percent, to second last July.

“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” said Stephen Cheng, OPPO’s Brand Marketing Manager. “We not only meet consumer demands for quality smartphones, but we also offer them at more affordable prices. This is an important factor that paved the way for our growth over the past year.”