In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.
Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond.
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