2025 Unit 42 Global Incident Response Report: Social Engineering Edition Reveals 36% of Cyber Incidents Began with Human Manipulation

Palo Alto Networks, the global cybersecurity leader, has recently released its 2025 Unit 42 Global Incident Response Report: Social Engineering Edition. The report highlights how attackers have been increasingly turning to social engineering, exploiting trust rather than technology to gain initial access and move inside organizations. 

Drawing from more than 700 incident response cases globally between May 2024 and May 2025, the report reveals that 36% of all incidents in the IR caseload began with a social engineering tactic. These tactics are increasingly diverse, with more than one-third of social engineering incidents involving non-phishing methods such as search engine optimization (SEO) poisoning, fake system prompts, and help desk manipulation.

Palo Alto Networks Unveils Protection for Highly Evasive Threats with Prisma Browser, Extending SASE Leadership

Prisma SASE 4.0 protects against highly evasive threats that assemble inside the browser, offers AI-augmented data classification, and secures today's dynamic private applications

Scaling SASE beyond $1.3B in ARR,[1] providing best-in-class security to one-third of the Fortune 500

Today, Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, announced Prisma® SASE 4.0, the industry's most advanced AI-driven secure access service edge (SASE) solution. It sets a new standard with innovations in Prisma Browser that neutralize sophisticated web threats in real-time directly within the browser, where legacy solutions have critical blind spots. It's designed to intercept and neutralize encrypted, evasive attacks that assemble inside the browser and bypass traditional secure web gateways.

Palo Alto Networks Redefines Application Security with the Industry’s Most Comprehensive Prevention-First ASPM

Cortex Cloud expands the platform with a prevention-first ASPM to automatically stop risks from reaching production

New open AppSec partner ecosystem unifies all data from industry-leading AppSec providers on a single platform for unprecedented cross-vendor visibility

Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, today announced Cortex® Cloud™ Application Security Posture Management (ASPM), a prevention-first application security module that intelligently blocks security issues from reaching production. Now, security leaders and developers can fix security risks before cloud and AI applications have been deployed, which is 10 times faster, more efficient, and cost effective.

Palo Alto Networks’ State of Generative AI report finds 890% Surge in Generative AI traffic, raising new security challenges for Asia-Pacific and Japan enterprises

Palo Alto Networks, the world's leading AI cybersecurity company, released its State of Generative AI 2025 report, which reveals a staggering 890% surge in Generative AI (GenAI) traffic in 2024 driven by the rapid adoption of GenAI tools in enterprise environments. While AI growth offers significant productivity benefits, the report warns that unsanctioned usage, emerging threats, and a lack of governance have rapidly expanded the attack surface for organizations, particularly across the Asia-Pacific and Japan region.

Cyber Budgets Up, AI Gaps Remain: Palo Alto Networks Releases First-Ever Cybersecurity Benchmark Study for Asia-Pacific and Japan

New report reveals mid-market organisations in Asia-Pacific and Japan are increasing cybersecurity investments, but face critical gaps in AI adoption, cyber resilience, and framework implementation

In the Philippines, cybersecurity budgets now account for 13.3% of revenue, with one of  the biggest increases projected at data protection and privacy. 

Palo Alto Networks, the world’s leading AI cybersecurity company, has released the 2025 Cybersecurity Resilience in Mid-Market Organisations, a benchmark study, offering a first-of-its-kind view into how mid-market organisations across Asia-Pacific and Japan, including the Philippines, are evolving their cybersecurity capabilities in the face of growing threats and accelerating digital transformation.

Palo Alto Networks Encourages Voter Vigilance as AI Threatens Digital Trust Ahead of 2025 Elections

As the 2025 midterm elections approach, the Philippines’ digital landscape faces growing vulnerability to disinformation tactics from bad actors seeking to manipulate public perception. Amplifying this risk is the increasing use of artificial intelligence (AI), which introduces new levels of realism and precision that demand heightened vigilance, especially during major national events when public reliance on digital platforms surges.

Palo Alto Networks Announces Intent to Acquire Protect AI, a Game-Changing Security for AI Company

The acquisition will enable secure pursuit of AI innovation with confidence by helping customers discover, manage, and protect against AI-specific security risks—securing AI end to end from development to runtime.

Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, today announced that it has entered into a definitive agreement to acquire Protect AI, an innovative leader in securing the use of Artificial Intelligence (AI) and Machine Learning (ML) applications and models. This strategic acquisition reflects Palo Alto Networks' commitment to remaining at the forefront of next-generation cybersecurity innovation, and expanding its capabilities to protect the dynamic new attack surface created by the explosion of AI.

2025 Unit 42 Global Incident Response Report Reveals Nearly 44% of Security Incidents Involved a Web Browser

Palo Alto Networks, the global cybersecurity leader, has released the 2025 Unit 42 Global Incident Response Report, which found that threat actors are now evolving their tactics, moving beyond traditional ransomware and data theft to focus on business disruption, AI-assisted attacks, and insider threats. According to the report, almost half of the security incidents (44%) involved a web browser.

In the Philippines, industry players are taking a more proactive approach to building a security framework for digital resilience. The Department of Information and Communications Technology (DICT) reports that government agencies, academic institutions, and telecommunications companies remain prime targets for cyber criminals, with 10% of attacks targeted at the banking and healthcare sectors.

Palo Alto Networks Introduces Cortex Cloud, the Future of Real-Time Cloud Security

The next version of Prisma Cloud adds AI-powered prioritization, automated remediation, and a new simplified, powerful user experience. 

Prisma Cloud is merged with Cortex CDR to form Cortex Cloud, stopping attacks in real-time.

Cortex Cloud is also available on Cortex XSIAM, making it the preferred SOC platform for enterprise and cloud.

Safer Internet, Safer Futures: Helping Young Users Navigate the Online World this Safer Internet Day

While today’s young people are digital natives, their familiarity with technology doesn’t always shield them from online threats. In the Philippines, users are 33 times more likely to encounter risks on unsafe platforms like pirate websites, highlighting the need for stronger safeguards. For children, the dangers are even greater. Their natural curiosity and frequent online activity make them prime targets for malicious content, online predators, and unauthorized data collection.

Palo Alto Networks Prepares Organizations for Quantum Security with QRNG Open API

Consortium of innovators paves the way to make a quantum secure future accessible to all

Palo Alto Networks (NASDAQ: PANW), the global cybersecurity leader, has announced the release of a Quantum Random Number Generator (QRNG) Open API framework, empowering organizations to prepare for future quantum security threats. The framework, developed in partnership with six innovators across the QRNG field, addresses the need for multi-vendor interoperability across the industry and enables organizations to invest in and build QRNG-based systems that are resilient regardless of the underlying technology or company.

Palo Alto Networks: Stay Safe This Holiday Shopping Season With Good Cyber Hygiene Practices

As the highly anticipated year-end shopping season such as 12.12 Sales draws near, Palo Alto Networks urges heightened cybersecurity vigilance. This period sees a surge in online activities and financial transactions — from scouring for the best shopping deals to holiday travel bookings, ticket purchases, and cross-border money transfers for holiday gifts— this holiday shopping season is a prime time for cybercriminals to take advantage of the unsuspecting digital shoppers through phishing scams, fraudulent websites, and payment fraud.

The impact is evident in the losses reported in the Philippines in 2024, totaling $8.1B due to online scams. With online activity set to surge during the upcoming shopping season, this underscores the critical need for heightened cybersecurity awareness.

Palo Alto Networks Forecasts Asia Pacific’s Cybersecurity Landscape: Predictions for 2025 and Beyond

Palo Alto Networks, the global cybersecurity leader, today released its 2025 cybersecurity predictions for the Asia Pacific region, outlining five key trends that cyber practitioners can expect to unfold in the coming twelve months and position their organisations for a more secure future.

Organisations across the APAC region have emphasised embedding AI into business processes in 2024. This includes cybersecurity processes, where organisations and their adversaries are engaged in an AI arms race. But alarmingly, according to a recent PwC report, more than 40% of leaders say they do not understand the cyber risks posed by emerging technologies like Generative AI. In 2025, AI will become central to cybersecurity strategy with organisations using AI to proactively mitigate risk. Crucially, they will also seek to secure their own AI models. 

Palo Alto Networks Rolls Out Secure AI by Design Portfolio

Availability of industry’s first AI-powered cybersecurity solutions to defend against AI threats, safeguard models, and enable controls and visibility 

What: Palo Alto Networks is making available to customers its Secure AI by Design product portfolio, aiming to secure organizations' GenAI usage and development of enterprise AI applications by providing visibility, control, and protection specific to AI, addressing new risks and threats. As businesses increasingly integrate AI, the portfolio enables them to confidently build and use AI-powered apps, while also prioritizing the integrity of AI security frameworks from development to deployment. 

Palo Alto Networks at Ignite on Tour Philippines 2024: Secure the way forward with AI-driven security solutions

Steven Scheurmann, Regional Vice President for ASEAN at Palo Alto Networks, delivers his keynote speech about Cybersecurity in the Age of AI

Palo Alto Networks, the global cybersecurity leader, held its flagship event Ignite on Tour in the Philippines on 4 June 2024 at the Grand Hyatt Manila. With the theme Cybersecurity for the AI Era, the event was attended by industry partners, customers, and cybersecurity experts to discuss the increasing impact of artificial intelligence on the cybersecurity landscape alongside evolving threat tactics in the Philippines. 

Palo Alto Networks Asia Pacific Cybersecurity Predictions 2024

Palo Alto Networks, the global cybersecurity leader, has recently released its 2024 cybersecurity predictions for Asia Pacific – 5 key insights from industry leaders to help organisations ensure a secure future.

2023 saw organisations witness unprecedented levels of cybercrime. Palo Alto Networks’ State of Cybersecurity Report found that the Philippines experienced the highest number of disruptive attacks in Southeast Asia, with 29% of local organisations experiencing a 50% or more increase in incidents. Furthermore, the firm also received the most number of calls to its incident response team ever in October 2023. Cybercriminals have used ransomware to target critical infrastructures and found novel techniques to exploit emerging technologies like generative AI to ill-effect. 

Predicting cybersecurity trends for 2024 will be especially important if organisations want to get ahead of modern cyberattackers. With stakes higher than ever, organisations need to take a holistic approach – accounting for macroeconomic factors, emerging technologies, and cloud risks among others. 

Palo Alto Networks Adds "Bring Your Own AI" Capability To Cortex XSIAM AI-driven Security Operations Platform

Cortex XSIAM now enables customers to add their own custom AI models on the XSIAM data lake in addition to the already existing 1,300+ models

It used to take an attacker 44 days on average to exfiltrate data from an organization once it was compromised — now it’s a matter of hours — and with companies taking an average of 5.5 days to initially contain an incident, legacy security operations solutions no longer work. Since its debut, Cortex XSIAM® has helped customers revolutionize their security operations center (SOC). One services company improved its median time to resolution from days to minutes — 270 times faster than before. Further improving the award-winning AI-driven security operations platform, Palo Alto Networks (NASDAQ: PANW) recently unveiled Cortex XSIAM 2.0, which includes a new bring-your-own machine learning (BYOML) framework. 

Palo Alto Networks Launches Strata Cloud Manager, Industry’s First AI-Powered Zero Trust Management and Operations Solution

Additional innovations include advanced security capabilities and new Next-Generation Firewalls

Palo Alto Networks (NASDAQ: PANW) recently introduced Strata™ Cloud Manager, the industry’s first AI-powered Zero Trust management and operations solution. With these innovations and over 4,400 machine learning models, Palo Alto Networks is well-positioned to prove the combination of AI and Zero Trust can best protect today’s customer needs. The world’s cybersecurity leader also announced a suite of advanced security capabilities in addition to five new Next-Generation Firewalls to address the use cases of modern enterprises. 

Palo Alto Networks Revolutionizes Cloud Security With Industry-First Integrated Code to Cloud Intelligence

Prisma Cloud’s “Darwin” release simplifies cloud security and improves productivity and collaboration across code, infrastructure and runtime security for developers, operations and security teams 

Palo Alto Networks: 1 in 3 SMEs not confident in hybrid work security

Global cybersecurity leader Palo Alto Networks revealed in its 2023 State of Cybersecurity in ASEAN Report that one out of three small and medium enterprises (SMEs) in the Philippines and Southeast Asia is not confident in tracking cybersecurity breaches amid a hybrid work environment. With 41% of their infrastructure and processes running in the cloud for onsite and work-from-home setup, SMEs are most concerned about password attacks (63%), malware attacks (56%), and account takeovers (53%).

Steven Scheurmann, Vice President for ASEAN at Palo Alto Networks, shared, "In observance of Cybersecurity Awareness Month this October, we are reinforcing our mission of  empowering SMEs with a stronger cybersecurity posture, recognizing their pivotal role as the backbone of our economy. It's crucial to remember that SMEs, just like larger organizations, hold valuable data sought after by cyber attackers for financial gain.”