Perhaps the first sign of summer is the ice in your cup. From the iced coffee that helps wake you up, to the soft drink that accompanies your lunch, to the highball that caps off your day; ice is a silent yet crucial ingredient that can have a big impact on your satisfaction. How quickly it’s made, how clean it feels and how seamlessly it fits in with your tastes and lifestyle can change the quality of your daily routine.
This is why LG is taking a fresh look at ice – not just as an added feature in a refrigerator, but as a meeting point for technology, trust and real-life experience. It’s also why LG is using the term “Ice Solution” this year instead of “Ice Maker.” What matters most isn’t the simple fact that ice is being made, but how ice can transform a customer’s day for the better.