Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

Samsung was recognized for its AI leadership and enhanced connected experiences

Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase in Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

Galaxy Unpacked July 2023: Join the Flip Side

A new cultural driver is coming. Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives. It’s going to make you want to Join the flip side.

Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.

And as always, visit Samsung Newsroom for more upcoming teasers, trailers, and the latest updates.

Foldables transform and reshape the mobile market, Samsung leads evolution

Samsung Electronics President & Head of MX Business TM Roh talks about the popularity of foldable form factors, the mobile business in Southeast Asia, and the influence of youth on innovations

During a recent visit to Indonesia, TM Roh expressed confidence in the continued popularity of foldable smartphones globally. In addition to discussing trends in the mobile market, he spoke about the mobile business in Southeast Asia and the role of technology in shaping the future.

Samsung Electronics Joins Home Connectivity Alliance to Drive the Future of Connected Home Experiences

Samsung to work with HCA to enhance smart home experience through interoperability in home appliances, HVAC systems and TVs. 

The new global organization aims to give consumers more options to customize their smart home ecosystems while improving data privacy and device safety

Samsung Electronics today announced its membership in the Home Connectivity Alliance (HCA) together with leading manufacturers in the smart home space, aiming to promote interoperability and greater safety.

The Next Era of Smartphone Innovation is About to Unfold

by Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.