realme’s Founder and CEO, Sky Li, issued an open letter at the beginning of 2024, announcing that 2024 will be the year of rebranding for realme. The open letter has clarified realme’s new mission, brand positioning, and spirit. Sky Li says realme will shift its brand outlook from being a brand that is “opportunity-oriented” to being a brand that is “brand-oriented,” and this will be the foundation of its strategic development moving forward.
A tech brand that better understands young users.
realme was founded in the fiercely competitive smartphone market and quickly established its position with a differentiation development strategy: bring better technologies and designs to young users around the world. In the past five years, realme gained deep insights into the young generations and continues to provide products with leap-forward performance and design to over 200 million users around the world.