The rise of AI technology in digital advertising has introduced both opportunities and challenges for brands. According to DoubleVerify’s Global Insights: 2024 APAC Report, over 50% of APAC marketers are concerned that AI-driven ad fraud is undermining advertising quality.
At the recently held DigiCon Revolution 2024, Tinee Cruz, Senior Sales Director of DoubleVerify Philippines, addressed the growing threat of ad fraud in the industry. Tinee emphasized the increasing sophistication of AI-driven fraud schemes, which target high-value media environments like Connected TV (CTV) and mobile, making real-time detection essential for maintaining media quality.
