- Meet the Thrifty Indulgers, Sensory Adventurers and Present Hedonists of WGSN’s Asia Shopper Forecast 2023
- WGSN’s annual flagship Asian study provides brands with insights into emerging consumer behaviours in the world's largest consumer market
- Asia Shopper Forecast 2023 reveals what the future Asian consumers will look like, and throw light on their purchase behaviours and patterns
- With a focus on the return of physical retail and the pursuit to retain a sense of desired lifestyles despite a global economic crisis, consumers are pursuing moments of indulgence while demanding more inclusivity and diversity – businesses will need to move fast to keep up with these ever-changing consumers
- In 2023, APAC is set to achieve 3.5 per cent real growth while economies in the US and Europe fight to stave off recession
WGSN, the global authority on trend forecasting, has published its annual “Asia Shopper Forecast 2023” report highlighting the Asian consumer preferences and profiles that will impact consumer decision making in 2023 and beyond.
