Smart, TNT bag five metals for creative excellence at the 16th Kidlat Awards

PLDT mobile services arm Smart Communications Inc. (Smart) and its value brand TNT bagged five metals at the recent Kidlat Awards 2024, which recognizes the country’s most creative advertising campaigns and the minds behind them.

TNT and its partner agency GIGIL clinched a gold award under Classic Creativity for its SIM Registration film and a silver award under Creativity in Engagement for the same campaign’s public relations execution.  

On the other hand, Smart and GIGIL won a bronze award under Creativity in Engagement for its epic Smart MOA Ball installation for the 2023 FIBA Basketball World Cup.