Sunday, August 31, 2025

Experience the Power of Full-Frame in Your Pocket: Sony RX1R III Pre-orders Now Open

Sony Philippines proudly announces the arrival of the highly anticipated RX1R III, the latest evolution of its premium compact camera line. Designed for creators who demand uncompromising image quality in a portable form, the RX1R III combines a 61.0-megapixel Exmor R™ CMOS full-frame sensor, the BIONZ XR™ image processing engine, and a fixed ZEISS® Sonnar T 35mm F2 lens*.

The RX1R III pushes the boundaries of compact photography with AI-powered Real-time Recognition Autofocus, enabling accurate subject tracking across humans, animals, vehicles, and more. With Step Crop Shooting, users can instantly switch between 35mm, 50mm, and 70mm equivalent focal lengths–bringing versatility to a fixed-lens body. The lens also features a macro mode, allowing creators to capture subjects as close as 20 cm. 

Packed with 12 Creative Looks, a 2.36 million-dot OLED electronic viewfinder, USB-C fast charging, and a lightweight magnesium alloy build, the RX1R III is engineered to deliver professional performance while fitting seamlessly into any creator’s everyday kit.

RX1R III: Pre-order Promotion

From August 29 to October 17, 2025, be among the first to own the Sony RX1R III at a suggested retail price of ₱279,999. Early adopters will receive an exclusive bonus SF-G64T SD Card (64GB) worth ₱10,500, perfect for handling high-resolution stills and 4K video recording. 

Pre-orders require only a ₱5,000.00 downpayment at participating Sony Centers and select Sony Authorized Dealers nationwide. Customers will also enjoy special discounts on select accessories through Sony’s Purchase-with-Purchase Program, including offers on battery packs and multifunction grips.

Units and bundles items will be available for claiming starting October 17 2025, with full payment required by November 17, 2025.

Promo Period: August 29 - October 17, 2025

DTI Fair Trade Permit No. FTEB-234369 Series of 2025

For more information on the RX1RIII, visit https://www.sony.com.ph/microsite/rx1rm3preorder/

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