Sony launches Creators Program, empowering content creators to showcase creativity with top-notch camera setups

From left to right: Entrepreneur and Filmmaker Janina Manipol, Travel and Lifestyle Content Creator Cha Ocampo, Creative Director and Fashion and Lifestyle Content Creator Gabs Gibbs

In today's social media era, individuals have a new avenue to showcase their creativity and self-expression through captivating visual content. This transformation turns content creation into a way to communicate and connect in the digital age while earning at the same time.

As a global trailblazer in cameras, Sony Philippines has launched the Creators Program, an initiative where both aspiring and well-established content creators can cultivate their personal brands by learning various tips and tricks shared in Sony workshops, while connecting with fellow content creators and building strong relationships in the industry. Moreover, this program aims to empower aspiring content creators with cutting-edge camera setups designed to be companions for capturing stunning stills and cinematic moments.

Sony Philippines Marks World Nature Conservation Day with Sustainability Initiatives

Sony Philippines employees helping plant mangroves in Santiago Island Bolinao Pangasinan

Known worldwide for its groundbreaking innovations, Sony is not only pushing the boundaries of technology, but is also leading the charge in supporting sustainability and conservation efforts. In the Philippines, Sony takes great pride in its initiatives that aim to inspire others to be conscious of their impact on the environment.

Sony is deeply aware of the significant responsibility it bears as an environmental steward. The company stands at the forefront of environmental conservation efforts, consistently taking proactive measures to reduce its ecological footprint and safeguard precious natural resources. The passion for environmental conservation also runs deep among Sony Philippines’ employees, who actively engage in diverse initiatives that drive positive change for the planet.

Highly anticipated Sony Alpha 7 IV and SEL70200GM2 lens now available in the PH!

Sony continues to expand its camera business in the Philippines, launches the highly anticipated Alpha 7 IV and powerful SEL70200GM2 for serious hobbyists and professionals.

The unprecedented hybrid camera Alpha 7 IV is now available in all Sony Centres and Authorized Camera Dealers nationwide. Get it at P149,999 for the body only and P159,999 for the kit package. Both packages come with FREE 64GB SD Card.

The Alpha 7 IV is Sony’s newest game-changer hybrid camera made for the new generation of shooters and content creators. It is loaded with impressive features that make it perfect for both stills and movies, delivering an uncompromising and high-quality output.

Meanwhile, the full force of Sony’s latest lens technology brings the new FE 70-200 mm F2.8 GM OSS II (SEL70200GM2) that offers stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200 mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies. The SEL70200GM2 is now available at P169,000 in all Sony Authorized Dealers.

Sony sends love this holiday season with their Year-End Promo for your special gift for less!

2021 is such an eventful year that we can hardly notice we are about to cap it off. With everything you have been through this year, you deserve to treat yourself with a special gift. The good news? There’s a Sony Year-end Promo where you can cop Sony gadgets while still remaining on budget!

OPM band Ben&Ben is the newest face of Sony Philippines X-Series Speakers!

Sony Philippines (SPH) welcomes 9-piece OPM band Ben&Ben as its official ambassadors, representing Sony’s newest line of X-Series Portable Wireless Speakers launched this year. 

This partnership paved the way for a “One Sony” collaboration to happen as Ben&Ben is among the artists under the supervision of Sony Music Entertainment Philippines.

“We at Sony Music are thrilled that our artists Ben&Ben are the new ambassadors for the Sony X-Series speaker line. We always look forward to working with Sony PH and other Sony divisions under the One Sony policy. Collaborations such as these allow us to tap into and maximize the synergy between all groups under the Sony brand,” the company stated.

The selection for the new face of the X-Series speakers has been carefully and strategically selected to ensure that they embody the positioning of Live, Life Loud. With this, Sony Philippines is also optimistic on this collaboration because aside from the great artists that Sony Music has, this also closes its ties within Sony companies. 

Bring your family closer together through immersive home entertainment brought by Sony’s BRAVIA XR A80J OLED TV

It’s the most wonderful time of the year and quality time with family remains to be the greatest way to enjoy the season. With the Sony’s BRAVIA XR A80J, you can make your bonding moments more exciting by experiencing the best viewing entertainment at the comfort of your home.

The whole family is in for a treat as Sony’s BRAVIA XR A80J is smart enough to analyze visuals and sound real-time because it is the World’s First Cognitive Intelligence TV*. The Cognitive Processor XR is Sony’s unique technology programmed to detect, enhance, and cross analyze focal points of each scene for both picture and sound so that the TV produces a more natural sense of depth and realism for a better immersive viewing experience.

Last three days for big discounts during Sony’s Camera Week on Lazada

Your most favorite week is almost over, check out your carts until November 28 to avail up to 50% OFF on select cameras and accessories from Sony!

For the vloggers out there, never get tired of a complicated and messy set-up again with the RX100M7 – a compact camera where you can set-up your vlog like a pro with its pro-level features for both stills and movies that meet the industry’s standards. Enjoy a P7,000 discount as Sony’s RX100M7 is now priced at P67,999 for the grip package and P63,999 for the unit only.

Meanwhile, if you’re looking for a starter camera for casual video shooting, Sony’s digital camera ZV-1 is the best one for you. It’s a lightweight, compact, and user-friendly camera that you can bring anywhere for a hassle-free shooting. You can get the ZV-1 for P37,999 for the unit only and P40,999 for the grip package – that’s 12% off its original price!

Sony Philippines announces pre-order availability of the newest Alpha 7 IV today

Rumors have been answered recently with the global launch of the newest addition to Sony’s Alpha line series, the Alpha 7 IV. Many have been anticipating on its price point since then—and now, the long-awaited price reveal has come! Sony Philippines announces its pre-order availability starting today until December 5. 

Sony’s A7M4 is priced at P149,999 for the body only and P159,999 for the kit package. It also comes with a promo bundle of the 64GB Tough SD Card, extra NP-FZ100 battery, and a Sony Alpha Peak Design Cuff.

During the pre-order period, you also get additional promo combos of P10,000 discount on select Sony G Master Lenses and P4,000 discount on select Sony flashes on top of the current promotion! Checkout the catalog below for discounted price details of the lenses and flashes.

Treat yourself this Christmas, upgrade your gears for less with Sony’s Holiday Deals

It’s the season of giving and after all the challenging times we’ve been through, you deserve a special gift too. We round up the best of the best deals on Sony’s cameras, lenses, and accessories this Christmas for you.

Say goodbye to heavy and bulky DSLRs, go mirrorless this Christmas with Sony’s compact full-frame A7C. Preserve special moments through high-quality photos and videos perfect for both beginners and professionals.

This November, the A7C is on a promo at P100,999 for the body only and P104,999 for the kit package with FREE 64GB SD card, Peak Design strap, Pawgraphy premium item. For the kit package, you get a Bellroy bag, GP-VPT2BT Bluetooth shooting grip, and an extra NP-FZ100 battery.

Sony Digital Imaging gears up to 50% off in its Grand Year-End deals happening this October

Sony, in partnership with its Authorized Camera Dealers nationwide, is offering a 10-day special promo on select cameras, lenses, and accessories from October 15 to 24. This is on top of Sony’s Early Holiday Deals this month, so this is the perfect chance to score your dream Sony gears for less!

You can get exciting cash discounts, premium promo bundles, and an installment payment scheme when you purchase select new Sony cameras during this period.

Level up your vlogging and pet photography game with Sony’s Alpha 7C for a hassle-free shooting! It is the world’s lightest full-frame camera and is perfect for one-hand shooting especially when paired with the GP-VPT2BT Bluetooth shooting grip. 

Sony Adds to Its Truly Wireless Headphones Range with the WF-C500

The compact WF-C500 truly wireless headphones combine high quality sound with unique sound customization, ease of use, long battery life and water resistance for on-the-go music entertainment

Sony is making it even easier to listen to music your way, with the announcement of its new wireless headphones – WF-C500. 

Sony’s newest WF-C500, is ideal if you want to make the switch to truly wireless headphones and enjoy all your favorite music, in even better quality. With unique sound customization, a compact design, easy to use Bluetooth® pairing, long lasting battery life and a water-resistant design, you can now take your music anywhere.

WF-C500 - Small size, uncompromising sound 

The WF-C500 truly wireless headphones has a compact design so they fit snugly in your ear. But don’t let their size fool you. The WF-C500 delivers high quality sound thanks to DSEE (Digital Sound Enhancement Engine). This restores high frequency sound and fine fade-out sound to the track you’re listening to and create a more authentic listening experience.

Whether you’re listening to electrifying pop or bassy rap, the WF-C500 allows you to tailor your sound using the Equalizer setting in the “Sony | Headphones Connect” app. You can choose from a variety of settings to match sound quality with the music genre you’re listening to or even create and save your own settings.

Comfort is key

Designed to be small and light, the WF-C500 fits securely in your ears, making them the perfect companion wherever you go. Their rounded shape makes them a pleasure to wear, leaving you free to focus on what matters – your music. The headphones’ new ergonomic surface design helps to create a more stable fit.

Compact and Stylish Case

The WF-C500’s cylindrical charging case is small and easy to carry around in a pocket or bag so you can take the earbuds anywhere you go. Its translucent lid with a texture like frosted glass gives the case a stylish, luxurious look and feel. 

Enjoy an effortless listening experience 

The WF-C500 has been specially designed to make every day listening trouble-free. The easy operation buttons not only let you play, stop or skip through tracks and adjust the volume – they also offer an easy way to access your preferred voice assistant, Google Assistant or Siri to make and receive calls hands-free.

At the click of a button you can connect to your preferred voice assistant to get directions, play music and send messages. Plus conversations flow freely with hands-free calling, now clearer than ever with a high-quality built-in microphone. 

Great for on the go

The headphones will provide you with 10 hours of battery life, and thanks to the handy charging case you can enjoy up to 20 hours in total. The WF-C500 are perfect for on the go listening and if you’re in a rush you can easily top up the battery life with a 10-minute quick charge that gives you up to an hour of extra playtime.  

With an IPX4 water resistance rating, splashes and sweat are no problem for the WF-C500, meaning you can keep moving to the music no matter what. 

The WF-C500 is ideal for multitasking too. If you want to listen to your music while still being able to have a conversation, remove one earbud only from the charging case and use as normal. 

A stable and reliable Bluetooth® connection creates a seamless and uninterrupted listening experience that ensures it’s just you and the music. The WF-C500’s Bluetooth® chip transmits sound to left and right ears simultaneously, along with optimized antenna design ensuring outstanding listening. And with low audio latency, your favorite movies just got better too.

Find it with Fast Pair

The WF-C500 supports Google’s Fast Pair feature which means you can pair the headphones with your Android device quickly and easily. Plus Swift Pair also makes it quick and easy to pair your headphones with your Windows 10 computer via Bluetooth®.

Fully immerse yourself with 360 Reality Audio

The WF-C500 allows playback of 360 Reality Audio tracks, personalized to the specific shape & size of the user’s ears. With 360 Reality Audio you can bring the concert to you or listen to music as if you’re with the artist in the recording studio. 

Sustainability matters

Sony has not only designed the WF-C500 to be stylish but also with sustainability in mind. Zero plastic is included in the packaging material of this model, reflecting Sony’s commitment to reducing the environmental impacts of their products and practices.

Pricing and Availability

The WF-C500 comes in black, white, green and orange and is now available for P4,999 at Sony Centres and Authorized Dealers stores nationwide. You may also shop for the WF-C500 at Lazada and Shopee

Product Page: WF-C500 Wireless Bluetooth Earbuds | Sony PH

Lazada: https://www.lazada.com.ph/products/sony-wf-c500-wfc500-truly-wireless-headphones-i2396786938-s10918189976.html?spm=a2o4l.searchlist.list.1.15f51d38RtxgE3&search=1

Shopee: https://shopee.ph/Sony-WF-C500-WFC500-Truly-Wireless-Headphones-i.325307811.12122020829?sp_atk=fdfd214d-a441-4d36-8a4e-b4e9d4d88e2b

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup. The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The newest addition to our G Master series will make a perfect telephoto addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Sony Philippines holds Gear Upgrade Deals for your content creation needs

Your much-awaited upgrade has come! With Sony’s Gear Upgrade Deals, you can cop your dream content creation essentials for less. Keep and preserve special moments with high-quality videos using Sony’s digital camera ZV-1 is at P2,000 off discount until August 31. You can enjoy 0% interest if you opt to pay for it in 6 months installment.

If you’re looking to upgrade your content with a better quality, you can never go wrong with Sony’s ZV-1 that provides a much better image and video output with its large sensor and wide-aperture fixed zoom lens. The ZV-1 delivers clear images with fine details even in low-light situations. 

Live Life Loud – Sony Philippines launches the newest X-Series Portable Wireless Speakers

SRS-XP500

Being at home doesn’t mean you can’t unleash the fun. It’s time to LIVE LIFE LOUD as Sony’s newest X-Series Portable Wireless Speakers are now available in all Sony Centres and Authorized Dealers nationwide starting today, August 13.

The Sony X-Series is comprised of three promising wireless speakers – SRS-XP700, SRS-XP500, and SRS-XG500 specially designed to provide a powerful and wide-spreading sound perfect for any kind of music you’re up to.

Enhance your kids’ online learning sessions with equipment from Sony’s #BackToSchool Essentials

Upgrade home learning experience for your kids with essentials to make them focus and enjoy their classes better. Sony introduces their #BackToSchool essentials campaign to help students and parents find the perfect audio partner to enhance their online learning experience. 

These Sony essentials will help students to bring their A-game with the elimination of unwanted noise distractions thus keeping them in full focus as they go along their classes and interactions. 

For your grade schoolers’ comfortable in-ear fit

Keep it lightweight and comfortable for your little ones, the MDR-EX15AP and MDR-XB55AP In-Ear Headphones are smartphone compatible, featuring a tangle-free wire with built-in mic. These models also have a variety of colors to choose from that will best suit their taste preference.

Last two days of Sony’s Grand Mid-Year Deals!

Don’t miss out the last two days of Sony Philippines’ Grand Mid-Year Deals! Sony’s full-frame mirrorless cameras, digital compact cameras, and lenses are up to P25,000 OFF with up to 12 mos. 0% interest installment scheme. 

Hear what Sony Alpha Professionals Kitty Bunag and Kyrke Jaleco have to say on why you should invest on Sony’s coveted lightweight and compact set up, the Alpha 7C. 

“Sony’s Alpha 7C with SEL2860 kit lens delivers ease, portability, and exceptional raw images. This is such an ideal compact combo for shooting small spaces with full-frame quality,” Photographer, Interior Stylist, and Sony Alpha Professional Kitty Bunag said.

“Sony’s autofocus system has always been its strong point but pair it with a compact lens that can focus quickly, quietly, and smoothly, you’ve got a powerful set up in your pocket for on-the-go photo and video shoots,” she added.

Sony Philippines holds first-ever Camera Week exclusive on Lazada

Cop your dream cameras, lenses, and accessories from Sony Philippines as they give us a FULL WEEK of huge discounts with its first and biggest camera deals exclusive on Lazada!

Follow Sony’s Flagship Store at LazMall and mark your calendars on June 20 to 29 for Camera Week.

Join the LazLive kick-off on June 19, 11PM with tech vlogger Mary Bautista and score additional promo vouchers!

Your vlogging and content creation at home just got better with Sony Philippines’ Summer Snaps Gadget Deals

Summer season calls for an adventure! Have you discovered which one would you like to explore? Being at home most of the time shouldn’t limit you in maximizing your skills and capturing special moments you don’t want to miss. 

With Sony Philippines’ Summer Snaps Gadget Deals, you can unlock your potential and enhance your skills in vlogging and content creation with amazing discounts and premium freebies for your vlogging needs from camera to accessories! 

Up to 25,000 off PLUS freebies for Vlogging Cameras

For starters who are looking for a budget-friendly camera but loaded with impressive features, Sony’s A6400 is for you! Currently on a retail price of P47,999 for the body only and P53,999 for the kit package, you can save up to P5,000 from its original price and get a FREE 64GB SD Card! 

Sony Philippines holds Gear Up Deals for your much-awaited upgrade

Looking for a sign to upgrade your gears? This is it. With Sony’s special deals on cameras, lenses, and accessories you can score amazing deals until February 28, 2021!

Save up to P15,000 on Sony’s select full-frame cameras

Avail Sony’s newest Alpha full-frame cameras in installment and get 0% interest for 12 months PLUS premium freebies of a 64GB SD Card and Peak Design Leash for the Alpha 7SIII. Get a FREE 64GB SD Card, NP-FZ100 battery pack, and Peak Design Alpha Strap, for the small and compact Alpha 7C.

The popular Alpha cameras are also on P15,000 OFF and available for 12 months 0% interest installment scheme with cash discounts and exclusive bundles. Sony’s Alpha 7RIV is now priced at P184,999, while the Alpha RII is now P92,999 with FREE NP-FW50 battery pack and 64GB SD Card, and the Alpha 7SII is currently priced at P119,999 also with a promo bundle of NP-FW50 battery pack and 64GB SD Card.

Pre-order ongoing for Sony’s all-new SEL35F14GM!

Sony’s FE 35mm F1.4 GM (model SEL35F14GM), the newest addition to its acclaimed G Master full-frame lens series, is now available for pre-order until February 26, 2021 with a net cash price of P87,800. Score P7,000 worth of freebies that includes FREE 64GB SD Card and a G Master Peak Design strap when you buy during the pre-order period. 

Sony’s FE 35mm F1.4GM delivers first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design. It is a must-have for Sony’s E-mount users, as in combination with Sony’s camera bodies it boasts advanced focusing capabilities - perfect for a wide range of uses such as shooting landscapes, portraits and street photography, both stills and video.

It has a superlative resolution in a compact 35-mm prime for any situation made possible by two XA (extreme aspherical) elements effectively maintain superb resolution throughout the image area. The FE 35mm F1.4 GM is not only mobile and manageable, it performs admirably in difficult lighting. An ED (Extra-Low Dispersion) glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results.