Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held on Monday, January 7(local time), stating that “Sony is a Creative Entertainment Company. We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world. We’d like to showcase how Sony’s professional grade technologies support creators across the entertainment industries to produce compelling content. You will also see how our consumer products connect creators and users by enabling people to enjoy content at the highest possible quality.”