"TeaM Tayo" clinched a coveted Gold Anvil Award in the Marketing and Brand Communication category at the 59th Anvil Awards held January 31 for the TM campaign series, “TeaM Tayo.”
The Anvil Awards, known to be the “Oscars of Public Relations,” is held annually by the Public Relations Society of the Philippines to honor the most outstanding Public Relations Programs and Tools across the industry.
TM entry entitled “Team Tayo: TM's Brand Narrative Told Through Filipino Life Stories, Fostering Teamwork in a Saturated Mobile Prepaid Market'' captured how TM‘s Team Tayo Musical Series, in collaboration with popular bands The Juans and SB19, was central to communicating the masterbrand’s vision to be the TeaMmate of Filipinos in overcoming challenges for a better future.
