Ber Months' Boom: How AI Optimizes Retail Strategies

In Filipino culture, the anticipation and excitement for the holiday season start early. The 'Ber months"—September to December—are traditionally associated with the festive spirit of the holidays. Monthly sales surge during this time, peaking on repeating dates like 9.9, 10.10, 11.11, and 12.12. These specific dates, like 9.9 (September 9th), have emerged as major online shopping events, much like Black Friday in Western countries. Brands often roll out early holiday campaigns, discounts, and special product releases to capitalize on this festive spirit.