vivo brings in a photo contest for the nocturnals with “Club 21:00” 9PM — a high time to be one’s true self.

It’s a popular belief that the world is made for morning people. Everyone has heard it all before — “early to bed, early to rise,” “the early bird catches the worm,” “nothing good happens after 2 AM,” and so on and so forth. But for those people whose circadian rhythms beat to embrace the night, the late hours could mean better concentration and mental alertness, and a peaceful opportunity to be closer to themselves.

A woman of many passions, Club 21:00 member Maine Mendoza dedicates her evenings to her creative endeavors.

Inspiring a community of young Filipinos for whom the nighttime holds special significance, global smartphone brand vivo dawns the “Club 21:00”. Club 21:00 stems from the idea that 9 PM is usually the prime hour when night owls check out from their tasks for the day, and checks in to bring their dreams and passions to life.

With this, vivo launches a social media contest — the Club 21:00 Self-Portrait — to encourage the evening people to seize the night and capture their most creative moments. All they have to do is “check in” by sharing a post of their 21:00 pursuit on Instagram and tag @vivo_philippines and @viceasia. They should also include the hashtag #CheckInToClub2100. The contest will choose 21 best entries and award a winner to receive a brand-new vivo smartphone.