Marketers across Southeast Asia, including the Philippines, lose the equivalent of a full workday each week to manual ad adjustments, DoubleVerify found in its 2025 Global Insights report on AI and automation. As campaigns grow in scale and complexity, marketing teams spend nearly 12 hours per week on repetitive optimization tasks, limiting time for strategic planning and innovation.
“The marketer’s challenge isn’t access to data, but the ability to act on it efficiently,” said Tinee Cruz, Senior Business Director at DoubleVerify Philippines. “Automation isn’t about replacing human creativity; it’s about clearing room for it. By freeing up teams from repetitive work, marketers can concentrate on strategy, storytelling and innovation, three core elements that support brand growth.”
