Southeast Asia Marketers Lose a Full Day a Week to Manual Ad Adjustments, DoubleVerify Report Finds

During DMAP DigiCon 2025, DoubleVerify highlighted how automation and AI are redefining the marketer’s role, from managing tasks to driving creative and strategic impact.

Marketers across Southeast Asia, including the Philippines, lose the equivalent of a full workday each week to manual ad adjustments, DoubleVerify found in its  2025 Global Insights report on AI and automation. As campaigns grow in scale and complexity, marketing teams spend nearly 12 hours per week on repetitive optimization tasks, limiting time for strategic planning and innovation.

“The marketer’s challenge isn’t access to data, but the ability to act on it efficiently,” said Tinee Cruz, Senior Business Director at DoubleVerify Philippines. “Automation isn’t about replacing human creativity; it’s about clearing room for it. By freeing up teams from repetitive work, marketers can concentrate on strategy, storytelling and innovation, three core elements that support brand growth.”

DoubleVerify’s 2025 Global Insights Report Reveals How AI Is Improving Workflow Efficiencies and Driving Business Outcomes

New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy

DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds and Reels

New release empowers brands to align DV’s avoidance controls with post-bid measurement across thirty content-level categories—delivering deeper transparency and insights

DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.

Earlier this year, DV introduced automated content-level controls on Meta’s Facebook and Instagram Feeds and Reels. This launch builds on DV’s existing capabilities on Meta, which now include comprehensive, end-to-end content-level controls and reporting in 34 languages.

DoubleVerify’s Global Insights Report: 1 in 2 Consumers in PH Would Drop Brands With Ads Next to Harmful Content

The annual report highlights the evolving role of attention, viewability, and suitability in maximizing media performance

DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.

This year’s report reveals notable improvements in global media quality, with declines in brand suitability violations and fraud rates, alongside modest gains in viewability. Attention continues to vary significantly across regions, formats, and devices, highlighting the need for advertisers to customize strategies that drive both performance and protection.

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

New data reveals CTV ad growth amid transparency gaps and media waste challenges 

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.

DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and Strengthen Initiatives Against Child Sexual Abuse Material Online

Partnership gives DV access to IWF’s world-leading tools and datasets, enhancing its protections and helping cut off ad funding to exploitative and illegal content online

DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its removal. DV’s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximizing media quality, campaign performance and advertising ROI.

“We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,” said Mark Zagorski, CEO of DoubleVerify. “Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.”

DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a highly engaged audience. Because of this, popular gaming platforms, like Roblox, are rapidly gaining advertiser attention due to their large user base and ability to reach them when they’re paying attention, helping drive campaign effectiveness. 

However, a crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory. 

DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness

Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels. 

DoubleVerify Launches ‘The Power of Media Quality’ Guide to Help Advertisers Amplify Advertising Performance in APAC’s Digital Landscape

DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification.

DoubleVerify’s First APAC-focused Global Insights Report for 2024 Emphasizes Growing Urgency for Media Quality

Fraud and Generative AI among top concerns cited by advertisers surveyed

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North America, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.

DoubleVerify Study Reveals Disconnect Between Marketers’ Intent and Action in Media Quality Measurement in Asia Pacific

DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC. 

Key findings presented how pivotal changes in the digital ecosystem are transforming the way marketers optimize for advertising effectiveness:

There is a huge appetite for social media across the region, with 60% of the world’s social media users coming from APAC.

DoubleVerify Strengthens Operations in The Philippines with New Hire - Appoints Tinee Cruz as Senior Sales Director

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the appointment of Tinee Cruz as Senior Sales Director, Philippines. In her new role, Tinee will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth.  Leveraging her extensive industry experience, Tinee will play a pivotal role in elevating DoubleVerify’s extensive suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.

The appointment is a testament to DoubleVerify’s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, Regional Vice President of Sales, Asia. “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”

DoubleVerify Study Reveals Gap Between Intent and Action in Media Quality Measurement in APAC

DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The study provides an overview of the region’s evolving and nuanced advertising ecosystem, examining key trends, the importance of media quality, and how brands can power performance.