DoubleVerify Launches ‘The Power of Media Quality’ Guide to Help Advertisers Amplify Advertising Performance in APAC’s Digital Landscape

DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification.

DoubleVerify’s First APAC-focused Global Insights Report for 2024 Emphasizes Growing Urgency for Media Quality

Fraud and Generative AI among top concerns cited by advertisers surveyed

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North America, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.

DoubleVerify Study Reveals Disconnect Between Marketers’ Intent and Action in Media Quality Measurement in Asia Pacific

DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC. 

Key findings presented how pivotal changes in the digital ecosystem are transforming the way marketers optimize for advertising effectiveness:

There is a huge appetite for social media across the region, with 60% of the world’s social media users coming from APAC.

DoubleVerify Strengthens Operations in The Philippines with New Hire - Appoints Tinee Cruz as Senior Sales Director

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the appointment of Tinee Cruz as Senior Sales Director, Philippines. In her new role, Tinee will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth.  Leveraging her extensive industry experience, Tinee will play a pivotal role in elevating DoubleVerify’s extensive suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.

The appointment is a testament to DoubleVerify’s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, Regional Vice President of Sales, Asia. “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”

DoubleVerify Study Reveals Gap Between Intent and Action in Media Quality Measurement in APAC

DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The study provides an overview of the region’s evolving and nuanced advertising ecosystem, examining key trends, the importance of media quality, and how brands can power performance.