[From L to R:] Eastern Communications’ (EC) AVP and Head of Marketing & Customer Experience Jed Estanislao, EC Product Manager Edwin De Jesus, EC CAN Planning & Engineering Head Rachelle Roque, EC Brand Communications Head Hannah Lazatin, and Contributing Editor of Asian Business Review, Simon Hyatt.
According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, the Philippines recorded the fastest-growing internet economy among six Southeast Asian nations in 2024. Driven largely by the rising e-commerce sector, the country’s digital economy surged by 20%, with its gross merchandise value (GMV) rising from $26 billion in 2023 to $31 billion in 2024.
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