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Artificial intelligence’s effect on the future of Public Relations took center stage at the recent “Student and Young Practitioner Month” by the Global Alliance. Engaging diverse panelists across continents — Asia-Pacific, Middle East South Asia, Africa, Europe, Latin and North America — the three-day webinar series, held from October 24 to 27, generated thought-provoking discussions from over 2,000 attendees over three days.
Designed to enrich knowledge for students and young practitioners, this series formed part of the Global Alliance’s professional development efforts, aligning with their ongoing “KNow Movement” campaign.
Activities included "Career Day," exploring the impact of technology, particularly AI, and the insights shared in the CIPR report, “Humans needed more than ever.” The report highlighted that AI could complement or substitute 12% of a PR practitioner's skills today, with a projected 38% within the next five years.
