Infobip's 20-year analysis reveals surge in mobile messaging app, Viber adoption in PH

Infobip, an AI-first global cloud communications platform, said Filipino consumers are rapidly embracing richer, more conversational digital channels, creating new opportunities for businesses to deepen engagement and build long-term customer loyalty.

The company has released its Messaging Trends Report 2026, drawing on 628 billion mobile interactions in 2025 and a 20-year historical review of 3.8 trillion messages. Across the Infobip platform in the Philippines, total interactions grew by 19% year-on-year. 

Infobip Powers SM Supermalls’ Digital Engagement with advanced solutions and Viber for Business

Infobip, a global cloud communications platform, has deepened its partnership with SM Supermalls, the Philippines’ largest mall operator, to leverage Infobip’s SaaS solutions and Viber for Business to enhance the customer experience across both physical and digital touchpoints. 

The collaboration, which builds on a longstanding relationship between Infobip and SM Supermalls, reflects how large Philippine enterprises are adapting to changing consumer behavior, as Filipino mallgoers increasingly expect faster, more personalized, and mobile-first interactions from brands.