Infobip Powers SM Supermalls’ Digital Engagement with advanced solutions and Viber for Business

Infobip, a global cloud communications platform, has deepened its partnership with SM Supermalls, the Philippines’ largest mall operator, to leverage Infobip’s SaaS solutions and Viber for Business to enhance the customer experience across both physical and digital touchpoints. 

The collaboration, which builds on a longstanding relationship between Infobip and SM Supermalls, reflects how large Philippine enterprises are adapting to changing consumer behavior, as Filipino mallgoers increasingly expect faster, more personalized, and mobile-first interactions from brands.