The Philippines has seen a 98.5 percent increase in the smartphone segment market in 2021. During the height of the pandemic, the Philippines' use of mobile gaming apps grew at the highest rate according to the Global Web Index (GWI). 98 percent of Filipinos aged 16 to 64 own a smartphone, and 72 percent of these users engage in mobile gaming.[1] Mobile Legends: Bang Bang ranked first among these gaming applications based on the number of active users.[2]
Mobile Legends among Gen Z
Mobile Legends has a lot of Gen Z gamers hooked, not only because of its popularity, but also because of its unique and cool features including playable heroes, numerous game modes, and fast-paced gameplay. In Mobile Legends, Gen Z players not only demonstrate their gaming skills, but they also devise strategies that enable them to have an awesome gaming experience.