AdSpark and Netopia AI have formalized a commercial partnership for AI-powered behavioral intelligence platform Predikta, following an initial engagement through 917Ventures’ Velocity program. Under the program, the companies tested the technology on actual marketing use cases to see how Predikta could complement AdSpark’s existing capabilities. With the partnership now formalized, Predikta will move beyond initial validation into broader use within AdSpark, including client analytics work where behavioral intelligence can provide additional insight.
Vince Yamat, CEO and Managing Director of 917Ventures, said the partnership is an outcome of the startup-to-enterprise Velocity program. “Through Velocity, we can open up Globe’s ecosystem to promising startups, connect them with real business needs, and help create a path toward commercial opportunities. A good solution needs the right opportunity to prove its value.”
