AdSpark and Netopia launch Predikta, a Filipino-focused behavioral AI platform developed via 917Ventures

AdSpark and Netopia AI have formalized a commercial partnership for AI-powered behavioral intelligence platform Predikta, following an initial engagement through 917Ventures’ Velocity program. Under the program, the companies tested the technology on actual marketing use cases to see how Predikta could complement AdSpark’s existing capabilities. With the partnership now formalized, Predikta will move beyond initial validation into broader use within AdSpark, including client analytics work where behavioral intelligence can provide additional insight.

Vince Yamat, CEO and Managing Director of 917Ventures, said the partnership is an outcome of the startup-to-enterprise  Velocity program. “Through Velocity, we can open up Globe’s ecosystem to promising startups, connect them with real business needs, and help create a path toward commercial opportunities. A good solution needs the right opportunity to prove its value.”

AdSpark and Payless transform shopper engagement with Payless Bigatin Promo

AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.

Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.

By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.

“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.