New Bold University (NBU) has successfully wrapped up its "Visionary NXT: Branding Masterclass for the Next Big Brands," a pioneering event that brought together over 50 founders from across the Philippines. Held from May 10 to 11, 2024 at The Astbury in Makati City, this masterclass marked a significant step in empowering the next generation of brand leaders with the skills and insights needed to create socially impactful brands.
The two-day event featured a diverse group of entrepreneurs, startup founders, and marketing professionals who delved into advanced marketing strategies and brand development. With the rise of AI and new technologies, the cost of creating a brand has decreased, making it accessible to more people. Visionary NXT aimed to help participants build more enduring and mission-driven brands that can adapt to the fast-changing market landscape.
NBU Founder Ralph Layco led the masterclass, offering sessions on "Masterminding Your Next Big Brand" and "Building Your Brand’s DNA for Success" during its first day. Layco emphasized the importance of strategic thinking and preparedness for the evolving business environment.
