The esports industry was quick to find its footing despite the widespread disruption caused by the COVID-19 pandemic. While physical events have been integral to the growth of gaming over the years, being an online at-home activity at its core has helped the industry flourish in a time when social distancing and remote interactions are paramount. The partnership between international smart device brand OPPO and premier esports and gaming organization Mineski Global is just one example of how companies pivoted at this period.
Among the pair’s milestones were its extensive lineup of online tournaments for mobile gaming where OPPO, as a major sponsor supported local events by making it more exciting with activities and giveaways that are relevant to help viewers and aspiring professional gamers to reach their goals of becoming pro gamers. These efforts also helped contribute to both the Philippine Pro Gaming League (PPGL) and the Mobile Legends Professional League (MPL) reaching record-breaking viewership numbers this year.