Showing posts with label Panata Awards. Show all posts
Showing posts with label Panata Awards. Show all posts

Friday, September 13, 2024

Smart bags Gold at Panata Awards for awe-inspiring MOA Ball

Mobile services provider Smart Communications, Inc. took home the lone Gold citation for Single Medium – Out of Home (OOH) Marketing Communications Channels category at the 2024 Panata Brand Effectiveness Awards held last September 6 at Seda Hotel, Bonifacio Global City.

Organized by the Philippine Association of National Advertisers, the annual awards is a grand celebration of excellence and effectiveness in advertising in the country.

Smart, an official global partner of the FIBA Basketball World Cup 2023, hosted the historic basketball tournament and turned the Mall of Asia (MOA) Ball into a massive basketball with a hoop OOH to celebrate the tournament and the Filipinos’ love of the game.  With the help of Metropolis Evolving Media Solutions Corp. & Up Rising Corporation, Smart was able to light up the MOA ball, considered one of the most awe-inspiring and larger-than-life basketball tributes in the country, and perhaps the world.

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