Organized by the Philippine Association of National Advertisers, the annual awards is a grand celebration of excellence and effectiveness in advertising in the country.
Smart, an official global partner of the FIBA Basketball World Cup 2023, hosted the historic basketball tournament and turned the Mall of Asia (MOA) Ball into a massive basketball with a hoop OOH to celebrate the tournament and the Filipinos’ love of the game. With the help of Metropolis Evolving Media Solutions Corp. & Up Rising Corporation, Smart was able to light up the MOA ball, considered one of the most awe-inspiring and larger-than-life basketball tributes in the country, and perhaps the world.
